According to the Toronto Sun Rogers racked up $4 and $5-million in the deficit sheet. Their sources also said that ticket prices for this game were so high, they couldn't sell them and ended up handing out up to 17,000 tickets to the public to make sure the Rogers Centre appeared sold out.
"Handing them out like candy," was the comment several Rogers employees joked.
"They couldn't sell the tickets and tried to paper the room to not embarrass themselves and save face to the NFL," said a Rogers source. "They were handing out tickets to Rogers employees all day."
Source: Toronto Sun
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