WELCOME TO CANADIAN SPORTS BUSINESS

Bringing you up to date on the latest news, international headlines, opinions, and features relating to the business of sports.

Thursday, August 28, 2008

Wheaties for Liukin and Clay

Golden Valley-based General Mills Inc. will issue a special-edition commemorative package in honor of American gymnastics and decathlon medalists, Nastia Liukin and Bryan Clay.


Liukin won five medals in Beijing, including individual gold in the all-around, silver in the uneven bars and balance beam, and bronze in the floor exercise.


Clay became the first American since Dan O’Brien in 1996 to win gold in the decathlon.



The Beijing Olympics’ top gold medalist — U.S. swimmer Michael Phelps, with a record 8 — will appear on cereal boxes of General Mills rival Kellogg Co. of Battle Creek, Mich. He was on the Wheaties box after the 2004 Olympics.


The 15.6-ounce Wheaties box will be available in September across the United States.

0 comments:

TSN.ca Headlines

SI.com - Top Stories