The 2009 Grey Cup Festival committee unveiled the 2009 Grey Cup Festival brand to a sold-out crowd at McMahon Stadium on Monday. Members of the Department of National Defence, the R.C.M.P., Stampeders alumni and amateur football players helped to unveil the brand in a special halftime presentation.
"It's a uniquely Canadian tradition and celebration of our culture," said Stamps president Scott Ackles. "Fans all come together, no matter what their team colours, to celebrate the great game of Canadian football and the national pride that comes with it. This is the essence of what our festival brand will capture."
The Grey Cup championship and festival has become an annual tradition for fans, stretching Canada's largest one-day sporting event into a week-long celebration. In 1948, Calgarians began the great tradition, when they made the trek across the country and took over Toronto with a party atmosphere that had never been seen before. The Stampeders went on to capture their first Grey Cup championship that week with a 12-7 win over Ottawa.
"Calgarians can take pride in adding an element of grandeur to the game which has made it the great celebration it is now," stated chair of the 2009 Grey Cup Festival committee Malcolm Kirk. "Stamps fans rode horses into the lobby of the Royal York Hotel, hosted pancake breakfasts on the steps of Toronto's City Hall, and created parades and festivities wherever they went. And that is going to be at the forefront of our celebrations next November."
Fans are encouraged to visit 2009greycupfestival.com and register to receive 2009 Grey Cup festival event and ticket information and email updates.
"In 2009 Calgary will host the best Grey Cup Festival that has ever been staged in the 61-year history of the festival", stated president of the 2009 Grey Cup Festival Greg Albrecht. "Our Grey Cup Festival staff, volunteers, committee and corporate partners will ensure a fantastic event that will leave a lasting legacy for the city and the province".
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