UEFA has extended its sponsorship agreement with Sony Europe for the UEFA Champions League for the period between 2009 and 2012.
Sony Europe is the second of six official sponsors whose agreement with UEFA has been announced for the 2009-2012 period in European club football's most prestigious competition. With the renewal of this agreement, Sony will continue a partnership which started in 2006.
"We are extremely pleased that such a global player has chosen to extend its agreement with UEFA and the UEFA Champions League," said UEFA marketing director Philippe Le Floc'h. "The UEFA Champions League continues to be a very valuable platform for our sponsor partners and we are sure it will provide Sony with excellent opportunities to connect with the fans and further strengthen their brand identity."
"We are excited to be able to announce our continued sponsorship," said Sony Europe vice-president marketing communications Ben Moore, "as we see the UEFA Champions League as the ideal platform on which to be able to demonstrate the full capabilities of our HD products."
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