WELCOME TO CANADIAN SPORTS BUSINESS

Bringing you up to date on the latest news, international headlines, opinions, and features relating to the business of sports.

Tuesday, August 19, 2008

CBC Attracts Huge Audience with Triathlon

CBC drew its biggest television audience of the Beijing Games on Monday night with coverage of Canadian Simon Whitfield winning a silver medal in the men's triathlon.


A peak audience of 2.57 million viewers tuned in at 11:49 p.m. ET as Whitfield, of Kingston, Ont., took the lead in the final 100 metres of the 10-kilometre run before finishing second, five seconds behind hard-charging German Jan Frodeno.


An average of 1.59 million viewers watched CBC's Olympic Prime show (6 p.m. to midnight ET). Pacific Prime saw its largest average audience yet of the Games by attracting 746,000 viewers.


The men's 100 metres drew 1.2 million viewers on Saturday morning.


The women's triathlon on Sunday night, an event that did not include Canadian medal hopes, had a peak audience of 2.3 million.


The biggest peak audience – 2.567 million – was for Ryan Cochrane's bronze-medal swim Saturday night, even though few expected him to win anything.


The medal-filled weekend boosted CBC's prime-time average to 1.3 million, 9 per cent ahead of the 2004 Athens Games and 1 per cent behind the 2000 Sydney Olympics, which were held in a similar time zone.


Source: Canadian Press, Toronto Star

0 comments:

TSN.ca Headlines

SI.com - Top Stories