Virgin Media has approached Jamaican gold medal winner Usain Bolt to be the face of their 50Mbps broadband service. According to The Guardian, Virgin Media’s marketing division confirmed they had approached the Olympic runner, who set new world records in both of the mens 100m and 200m finals in Beijing. If successful, the 50Mbps product may be called “Boltband”.
Virgin Media has been successfully trialling its 50Mbps “superfast” broadband service this year. It also increased headline speeds on its high end package from 10Mbps to 20Mbps during upgrades earlier this year.
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