New Sponsorship Deal for Manchester United

Saudi Telecom has agreed to a five year sponsorship deal with Manchester United.

Under the deal, Saudi Telecom will be known as the official mobile communications partner of Manchester United in the Kingdom of Saudi Arabia and has exclusive access to unique mobile phone content, including video highlights of goals and match footage, ringtones, text and news alerts.

David Gill, chief executive of Manchester United, said: “Manchester United is delighted to announce a new five year partnership with Saudi Telecom, the largest telecommunications company in the Middle East. Our match earlier this year in Riyadh demonstrated the passion our Saudi fans have for Manchester United and we believe this ground breaking partnership will bring the action of Manchester United direct to our millions of fans across Saudi Arabia”.

The partnership will run through to the end of June 2013.