WELCOME TO CANADIAN SPORTS BUSINESS

Bringing you up to date on the latest news, international headlines, opinions, and features relating to the business of sports.

Saturday, August 2, 2008

Canadian Athletes Will Boost Medal Count: Poll

Canadians have high expectations for our athletes according to a poll conducted by Harris-Decima.

Half of the respondents thought Canadian athletes will improve on the 12 medals -- including three golds -- they brought home from Athens in 2004.


A mere 17% thought Canadians would win 16 or more.


The Canadian Olympic Committee itself is targeting a Top 16 finish in overall medal count for the games after finishing 19th in Athens.


When Harris-Decima asked 1,000 people about the Top 16 target, 61% said that seemed about right,16% though it overly optimistic and 11% not optimistic enough.


For the first time in Canadian Olympic history, Canadian athletes at Beijing will earn five-figure cash rewards for each medal.


The $20,000 prize for gold, $15,000 for silver and $10,000 for bronze are not officially considered "incentives" by the Canadian Olympic Committee, although a 2006 COC report on improving performance said that cash incentives in other countries had resulted in a 25%-50% increase in Top 8 performances.

0 comments:

TSN.ca Headlines

SI.com - Top Stories