Nike is set to reopen old wounds by promoting the launch of Arsenal's away kit for the new football season with a series of viral video clips of the London club's last-gasp 1989 title-clinching 2-0 win over Liverpool.The online marketing campaign features a series of six video clips of footage from the match intercut with interviews with current Arsenal stars, such as Cesc Fabregras, discussing the famous Anfield win over Liverpool with members of the 1989 team, including Michael Thomas, who scored the injury time goal that made the London side first division champions.
Nike's campaign, called Become Legends, also features interviews with current Arsenal players including Theo Walcott and Robin van Persie, and heroes of the 1989 match such as Paul Merson and Alan Smith.
The 1989 Liverpool v Arsenal tie is probably the most famous climax ever to an English football season, with Thomas's goal winning the title in injury time of the last match of that year's league calender.
Sion Portman, responsible for brand connections at Nike UK, said that the digital campaign aimed to enable a "new generation" of Arsenal fans from around the world to be "inspired by the emotion and heroics of one of Arsenal's most important moments".
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