In the latest sign of the popularity of “going green” and the ubiquity of USB flash drives, the Orlando Magic will offer its 2008-2009 media guide on a 128MB memory stick that can be plugged into any computer.
The 352-page media guide is full of statistics, facts and biographical information that media members and rabid fans depend on every season.
The Magic typically print about 12,000 guides, but offering the content on a flash drive will allow the team to print at least 3,000 less guides.
The flash drive guides will be available to a select number of season ticket holders for free and they will also be sold for $10 to the general public.
But since most people who want to access the media guide information at a game won’t be bringing a computer with them, printed copies of the media guide will also be available for $10.
Although many companies have been offering press materials via flash drive for a while, Magic spokesman Joel Glass said the Magic are the first team to offer a media guide in this manner.
The media guides will be available in the fall and the Magic will also post the information on their website.
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