The former Cleveland Brown running back has sued Electronic Sports and Sony - the makers of the popular "Madden" football series and accused them of casting him in video games as the "muscular African American player wearing the number 32" on the "All Browns Team."
Brown wore No. 32 in an NFL career that stretched from 1957 to 1965 and earned him a spot in the Pro Football Hall of Fame.
"To Brown's knowledge, [Sony and Electronic Arts] are not now, nor have they ever been, authorized to make any use of his trademark as the All-Time Great Cleveland Browns running back," the suit says.
The complaint, filed in Manhattan Supreme Court, seeks unspecified damages and a court order to stop his likeness from being used in the games.
Brown contends he never signed away the rights to the use of his image that would allow it to appear in the video game.
"When Jim Brown played football, the NFL had a league wide policy that players shall have no lawyers or agents when negotiating compensation," the suit says. "Video games were not invented yet."
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