University of Michigan Signs $86m Rights Deal with IMG

The University of Michigan athletic department has struck a marketing and media rights deal with IMG College that will bring the department at least $86 million over the 12-year length of contract.


The agreement, announced Monday, will include nearly every aspect of marketing the athletic department, with the exception of apparel licensing, which will be handled by the university and local TV, the rights of which fall to the second-year Big Ten Network.

"Michigan is as good a brand as you'll find in the college market," IMG College senior vice president and managing director Tom Stultz said. "It's got great tradition, history, they're great people to work with. It's a statewide brand, it's a national brand. It's got a lot of appeal to sponsors and advertisers."